This week you are preparing a final research report. What

This week you are preparing a final research report.

1. What is the most important goal of a research report? Explain. 
2. What is meant by the written report standards of completeness, accuracy, and clarity?

Brown, T.J., Churchill, G.A., & Suter, T.A. (2018). Basic marketing research (9th ed.). Mason, OH: South-Western Cengage Learning. ISBN-9780357690512