This week’s assignment will provide information regarding marketable objectives found within the strategic plan for your chosen HCO. The information can be applied to the Introduction portion of the marketing plan for your Final Project. After reading Chapter 7 and reviewing the strategic plan of your chosen healthcare organization, construct a three- to four-page paper in which you discuss the following:
- The key marketing objectives found in your chosen HCO’s strategic plan
- Why the objectives fit the role of the health care organization
- What key marketing objectives a marketing director should focus on when developing a marketing plan (Explain your reasoning.)
The paper
- Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least three scholarly sources in addition to the course text.
- Must document all sources in APA style.
- Must include a separate references page that is formatted according to APA style
Expert Solution Preview
Introduction:
In the healthcare industry, strategic planning and marketing play a crucial role in maintaining and growing the organization’s services and patient base. As a medical professor, it is essential to educate students regarding the key marketing objectives and how they fit in the role of the healthcare organization. This paper aims to discuss the marketable objectives found in the strategic plan of a chosen HCO, their relevance to the healthcare organization, and the key marketing objectives a marketing director should focus on when developing a marketing plan.
Answer:
The chosen HCO’s strategic plan emphasizes three key marketing objectives that include growth, quality, and patient satisfaction. Growth is a critical objective for the organization as it aims to expand its healthcare services, increase revenue, and attract more patients. The HCO’s strategic plan outlines its plans to expand its network and provide specialized healthcare services to cater to the needs of the community. Additionally, the HCO is focusing on enhancing the quality of its healthcare services by investing in modern technologies, recruiting highly qualified healthcare professionals, and strengthening the existing healthcare facilities. Patient satisfaction is another key marketing objective found in the HCO’s strategic plan. The organization aims to provide high-quality healthcare services that satisfy the needs and expectations of patients to build a positive reputation in the community.
These marketing objectives fit the role of the healthcare organization since they align with the organization’s mission, values, and goals. The HCO’s mission is to provide accessible, affordable, and high-quality healthcare services to the community. The organization’s values prioritize patient-centered care, innovation, excellence, and integrity. The marketing objectives are, therefore, essential in ensuring that the healthcare organization fulfills its mission and values while remaining competitive and profitable in the healthcare industry.
When developing a marketing plan, a marketing director should focus on key marketing objectives such as building the organization’s brand reputation, reaching out to and engaging with the target audience, and measuring the effectiveness of marketing campaigns. Building the organization’s brand reputation involves developing a brand personality that resonates with patients and reflects the organization’s values and mission. This can be achieved through creating a brand identity, developing marketing materials that represent the brand, and creating awareness of the organization’s values and mission. Reaching out to and engaging with the target audience involves using different marketing channels to communicate with patients. Marketing channels could include social media, email marketing, content marketing, and traditional marketing channels such as billboards, radio ads, and TV ads. Measuring the effectiveness of marketing campaigns is essential to identify what marketing efforts work best and make necessary adjustments to improve the marketing strategy.
In conclusion, marketable objectives are essential in ensuring that healthcare organizations fulfill their missions, values, and goals. A marketing director should focus on building the organization’s brand reputation, reaching out to and engaging with the target audience, and measuring the effectiveness of marketing campaigns when developing a marketing plan.
