Scenario: Orwell’s Opus is a medium-sized local bookstore in Global


Scenario: Orwell’s Opus is a medium-sized local  bookstore in Global Springfield. The store sells books, stationery,  greeting cards, and literature-themed T-shirts, and sales are good in  the store. CEO Quincy Orwell intends to expand the business to  additional locations and to have the store’s website updated for better  online sales as well. Orwell’s website is not close to what he will  need, so you have decided to show him an evaluation of a competitor’s  site so that he can better understand good web principles.

Read: Make sure you complete this unit’s reading,  which will teach you some major design principles, introduce you to  accessibility, and provide other information you will need to know.


  1. Locate a bookseller’s website. Use this link –
  2. For the Nielsen slides, use this

Prepare: Use Microsoft PowerPoint for this  assignment. The content of each slide is explained in the attached file. Make sure you  focus solely on the competitor’s site (do not mention Orwell or invent  information). 


Additional requirements:

  • Titles, Content, and Length: 
    • While the titles of slides are given to you or taken from Nielsen, the content of slides 2–10 must be in your own words.
    • Write at least 35 words per slide (not including the title slide and reference slide). Lists or short paragraphs are acceptable.
    • To identify the number of HTML errors, use the method explained in the reading, and visit the W3C validation site.
    • Do not add slides or change the order.
    • Do not insert notes or comments. All content must be present on the slides themselves.
  • Sourcing: 
    • Do not use source material other than Nielsen. The analysis must be  written from your understanding of the unit’s reading. Obviously, this  also means that there can be no quoting from sources.
    • Since this is designed to be a work document, do not include citations on the Nielsen slides.
    • Make sure the reference entry on Slide 11 is in APA format. (Even  though this is a work document, some academic rules are still  applicable.)
  • Design: 
    • Use a design theme. 
      • Every slide after the title slide should have the same design; consistency counts.
    • Practice good design principles: neatness and readability count.  Consider the chosen font(s) and amount of text on the slide; keep to  standard fonts, and avoid all-capital letters. Consider also the color  scheme; avoid overly bright colors and make sure there is adequate  light-dark contrast with the text.
    • Do not add images of any sort on slides 2–11. You can use an image on the title slide if you like, but it is not required.
    • Zero points will be awarded for design if any of the above rules are not followed.

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