Prior to beginning work on this discussion, read Chapter 13

Prior to beginning work on this discussion, read Chapter 13 from your textbook and the Week 4 Weekly Lecture.

Type in the name of a company or organization into a search engine (e.g., Google, Yahoo,, etc.). Critique the first five hits using the criteria presented at beginning of Chapter 13 under the heading “Finding, Evaluating, and Processing Information.” Be sure to include the company or organization name that you searched and an APA citation for each of the five hits.

13 Finding, Evaluating, and Processing Information


After studying this chapter, you will be able to

  1. 1    Describe an effective process for conducting business research.

  2. 2    Define secondary research, and explain how to evaluate, locate, and document information sources.

  3. 3    Define primary research, and outline the steps involved in conducting surveys and interviews.

  4. 4    Describe the major tasks involved in processing research results.

  5. 5    Explain how to summarize research results and present conclusions and recommendations.

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