Name of Company: Brief Introduction & Key Issues Provide a

 Name of Company: 

  1. Brief Introduction & Key Issues
    1. Provide a 1 page summary of the company
    2. Provide a brief (1-2 paragraphs) introduction of the firm and the most pressing issues from the current reporting.
    3. Identify 3-5 competitors and list how they are competing. 
  2. Analysis: There are two parts to the analysis
    1. External analysis (i.e. PESTLE, Five Forces)
    2. Internal analysis (i.e. VRIO)